They say dogs are a man’s best friend – and one luxury brand has taken that age-old ethos to the next level by launching a perfume for pooches.
Italian fashion house Dolce & Gabbana has joined the swathes of luxury retailers who have released luxury pet ranges – and naturally, it doesn’t come cheap.
Named after designer Domenico Dolce’s eternally loyal companion, Fefè, the perfume is described as a ‘gentle and delicate scent crafted for a playful beauty routine.’
Priced at £83, owners can spray it either directly onto their hands or a dog brush, combing it down their fur from the middle to the tail to give them a ‘moment of scented pampering.’
Featuring scents of ylang-ylang, musk and sandalwood, it’s packaged inside a green glass bottle complete with a 24-carat gold-plated paw for added class.
Naturally, the internet was quick to comment on the product – and not everyone was impressed.
‘Dogs much prefer Eau de Fox or Dead Seagull,’ joked @tweatirs on X, formerly Twitter.
‘Honestly, my dog is more than happy with fox poo. Anything else would be a disappointment for him,’ added @Bridgeanne, while @rossstevens_uk mused whether it would ‘come in cow poo smell,’ since his friend’s dog ‘loves it so much.’
Dolce & Gabbana isn’t the only brand to have ventured into the realms of fancy pet ranges.
Kiehl’s offers a cuddly-coat cleansing spritz, retailing at £18 a pop. Incorporating chamomile flower extract and glycerin, it promises a ‘healthy-looking shine’ for your pooch.
There’s also the cuddly-coat grooming shampoo and rinse, which both come in at £24 – more expensive than most high street hair products (for humans, that is).
Elsewhere, WildWash sells a ‘natural’ dog gift set through Fortnum and Mason, featuring shampoo, perfume, conditioner and a magic paw balm – all for £72.95.
And though not marketed at dogs specifically, in 1952, Dior famously produced a collector’s bottle of Miss Dior – shaped like Christian Dior’s beloved four-legged friend, Bobby.
The pink Bobby bottle was recently reissued, selling at £650 a pop and featuring the legendary inscription ‘J’appartiens à Miss Dior,’ which translates to ‘I belong to Miss Dior.’
So clearly, it’s a dog’s world – and we’re just living in it.
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