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Budget beauty hunters have been wowing shoppers with claims that a bathroom beauty staple under a fiver is ‘the same’ as a notoriously pricier face moisturiser.
And honestly? We couldn’t believe our ears at this comparison.
It all started when Annie Mac, an Irish DJ and broadcaster, stated that the affordable NIVEA Soft cream, which she happens to swear by (and have you seen her skin? Flawless), is ‘actually Crème de la Mer but in a different box’.
, a moisturising face cream from La Mer with a £1105 price tag for 250ml, is an energising moisturiser loved for its luxe, hydrating finish – despite being way out of many people’s price range.
When beauty sleuths got to work, they discovered that the NIVEA Blue Moisturising Crème is an even closer alternative to the La Mer cream than the Nivea Soft.
And this little blue tin comes in at just £4.15 for 400ml. We’ve done the math – that’s a bargain – and that’s thanks to Amazon’s Prime Day, which ends July 17.
The NIVEA Moisturising Crème is said to have an extremely similar base moisturising formula to the , lacking only the ‘miracle broth’ made from a blend of fermented seaweed, vitamins and minerals that the latter boasts.
That means that the unassuming £4 cream from NIVEA could give you just as much hydration as the expensive cream. And with 3000 units sold in the past month alone, shoppers have clearly coined that it’s a budget alternative not to be missed.
The NIVEA Moisturising Crème is a thick, nourishing and caring moisturiser for your face and body, formulated to provide the skin with all the protective care it needs to stay soft and supple.
Gently softening dry and sensitive skin, this hard-working moisturiser is perfect for daily use, especially on skin that needs some extra love.
In fact, many users swear by it as a deeply hydrating night cream, claiming they wake up with ‘very smooth glowing skin’.
One user even raved of how it ‘performs miracles overnight.’ Convinced? We sure are.
We’ve scoured the reviews of this best-selling cream (of which over 7,700 are five-star) and have found floods of shoppers raving of how glowy and smooth it leaves their skin, remarking of its rich, indulgent feel. Oo la la.
‘If you want to buy $200+ Creme de La Mer to leave on your counter and impress people – have at it.’ One five-star reviewer wrote. ‘If you want 3 times the volume for $10 or so – buy this. I am good at math.’
‘Best night cream.’ Another added. ‘After many years of trying different creams- I come back to Nivea, it is by far the best cream- my skin feels soft and hydrated.’
A third wrote: ‘Nivea creme is the best night creme on the market. I have tried other creams and always return to this.
‘It performs miracles overnight. It has a pleasant smell and sinks into the skin to do its work.’
‘Beautiful rich cream. I use as a night cream and wake up with very smooth glowing skin.’ A third wrote.
Plus, because the cream is so affordable, most shoppers are happy slathering it on their hands and body as well as their face.
‘Dry feet?’ A savvy-thinking reviewer wrote. ‘Last thing at night, slather some on, cover with socks and see and feel the difference in the morning- do the same with your hands and cotton gloves for the same effect.’
Who needs the fancy creams anyway?
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