There’s a new high street coffee subscription in town – and it’s a lot cheaper than the competition.
Leon is the latest food brand to introduce a subscription service, joining the likes of Pret in offering coffee drinkers a chance to get their fix throughout the day.
As of Thursday (30th May), Leon customers can sign up to Roast Rewards for £25 each month. Customers can get their hands on up to five barista-made drinks each day, along with a tempting 20% discount on Leon’s breakfast and all-day food menu.
Meal deals aren’t included in this offer but customers will be able to stack up points through the loyalty program.
Food that’s up for grabs as part of the 20% off deal include breakfast porridges, muffins and egg pots, grilled wraps, fresh salads, burgers, rice boxes and cakes and pastries. There are gluten-free, vegetarian and vegan options as well.
The restaurant says its offering ‘unparalleled’ value with its subscription, with what it says is the cheapest of its kind in the UK.
Leon was founded in 2004 and has since grown to over 80 restaurants throughout the UK and the Netherlands.
Should Pret be scared by the new competition? Leon’s Roast Rewards is £5 cheaper than Club Pret which is now £30 per month after the chain upped its prices last year.
It wasn’t the first time Pret’s pricing for its subscription changed, as it was only £20 when it hit the market in September 2020.
In a bid to keep customers keen, Pret changed the T&Cs of its subscription by allowing people to get 20% off the entire menu every day, in addition to five drinks made by a barista they’re eligible to in the deal.
So whether you want a morning caffeine hit, some food and a hot drink to beat the afternoon slump, or a pick-me-up brew later in the day, the subscription has got you covered – as long as you don’t try and use it in conjunction with any other offers or discounts.
Another big no-no is sharing your subscription with other people, which Pret actually cracked down on earlier this year.
After Pret became privy to people letting their pals take snaps of the QR codes in the Pret app and passing it off as their own, the restaurant confirmed in March that customers will have to log in to the Pret app and show their live QR code to get their subscription benefits.
A Pret spokesperson told Metro.co.uk at the time that people only need to login to the app once initially to be able to access their new codes.
Once logged in, customers won’t need to keep logging in every time they want to access the subscription but they will have to open the app to show the code.
Customers will also be able to can also access the QR codes offline once they are logged in.
‘QR Codes will now be available exclusively via the Pret App and can no longer be added to Apple or Google wallets. Live QR codes will be reissued to all subscribers.
‘This will deliver a more complete digital experience, so that the Pret App becomes the main digital touchpoint for our customers. We encourage any customers that need further support to contact our customer service team.’
The subscriptions are now used by customers 1.25 million times per week according to Pret. Despite price hikes in the past, the service has remained popular.
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