Home Lifestyle This ‘exceptional’ eco brand is surprisingly affordable

This ‘exceptional’ eco brand is surprisingly affordable

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Kit your day out with some super, soft basics this Father’s Day. (Picture: Plain and Simple/Getty/Metro)

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We’re all trying to shop more sustainably and go for brands that produce clothes responsibly – but sustainable shopping has a reputation for being a little pricier.

That’s why it’s refreshing to see brands like Plain and Simple offering well-made, eco-conscious basics with very affordable price points – and just in time for Father’s Day.

Father’s Day 2024 is creeping up on us, falling on Sunday 19th June. If you’ve not planned your gift yet, an investment piece from an under-the-radar brand like Plain and Simple is sure to impress fashion-focused dads.

The brand’s clothing line, which has options for both men and women, focuses on everyday pieces and only uses material that can be recycled or composted.

The brand describes itself as a ‘circular clothing company’ that aims to ‘close the loop on clothing waste and give people a better choice’.

Despite the company only running for two years, it’s already sold over 10,000 pieces and an impressive amount of positive reviews online.

‘This has become my go to place for t shirts as the quality and fit are both better than I have found anywhere else,’ wrote one happy, James Ottignon, shopper on TrustPilot.

Plain and Simple focus on high-quality basics (Picture: Plain and Simple)

While Calvin M wrote, ‘Brilliant. The tee is comfortable, good quality and fairly priced. The labels aren’t annoying. The seams don’t pull. The material is comfortable but with a nice-looking subtle texture.

‘Good stretch but it doesn’t stay (i.e stretch marks). Looking forward to getting some more at some point, but so far … no complaints from me.’

And a third, Camilla Anderson, wrote, The only brand I have found that is truly conscious about both their impact on the world and consumer.

‘Incredible recycling programme at an exceptional price. Most brands feign the eco angle to push up prices by Plain&Simple are completely transparent with their costs and margins.’

With prices starting at just £12 for a lightweight organic t-shirt, the price is a definite draw, but if these glowing reviews are anything to go by, that doesn’t mean skimping on quality.

These are a few of our favourite pieces from Plain and Simple for Father’s Day 2024.

Lightweight Organic T-Shirt

Lightweight Organic T-Shirt

This is a bestseller for the brand due to its ‘exceptional’ price point and simple style that will just about go with anything. One shopper, Neil H, said of this style on the Plain and Simple website: ‘I love my regular T’s from here, but recently ordered the lightweight T and prefer these.’

Buy Now for £12

Relaxed Terry Organic Sweatshirt

Relaxed Terry Organic Sweatshirt

This oversized sweat-shirt is the ideal throw-on-and-go piece for when an extra layer is needed. It comes in black and a plain grey shade that’s perfect for summer. Crafted from 100% Organic Cotton, it’s a super soft jumper that has an expensive feel (despite being just £37!)

Buy Now for £37

Relaxed Terry Organic Hoodie

Relaxed Terry Organic Hoodie

The subtle logo on this Relaxed Terry Organic Hoodie is just the right amount of branding. It’s also crafted from 100% cotton, with strong stitching and meticulous craftmenship that means it’s built to last

Buy Now for £47

Long Sleeve Organic T-Shirt

Long Sleeve Organic T-Shirt

A long-sleeved t-shirt is a great essential that can be adapted throughout the seasons. This 100% cotton Plain and Simple t-shirt comes in bright white and black.

Buy Now for £23

French Terry Organic Sweatpants

French Terry Organic Sweatpants

Up your dad’s longuewear game with these incredibly comfortable and stylish sweatpants that are designed to be worn alongside the Relaxed Terry Organic Hoodie, or with a simple t-shirt.

Buy Now for £37

You still have a few weeks to go until Father’s Day, but why not get ahead of the big day, and order something now to save the stress? You never know… you might just become the favourite sibling.

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