Home Lifestyle Morrisons introduces new afternoon rules across all UK supermarkets

Morrisons introduces new afternoon rules across all UK supermarkets


Morrisons is introducing a new shopping rule for afternoon customers (Picture: Getty Images)

Supermarket giant Morrisons is making a big change to its shopping rules.

The supermarket currently operates quiet hours between 9am and 10am on Saturdays, and for the first hour of opening on Sundays.

The initiative is for people who may struggle with music and other loud noises, for example those who have been diagnosed as autistic.

Now, Morrisons is extending their quiet hours to include 2pm to 3pm every Monday to Thursday. The announcement coincides with World Autism Acceptance Week, which runs from April 2 to April 8.

Daniel Cadey of the National Autistic Society said: ‘Around 700,000 people are on the autism spectrum in the UK.

Look out for the posters outside Morrisons alerting you to quiet hour (Picture: Getty Images)

‘This means they see, hear and feel the world differently to other people, often in a more intense way. Morrisons Quieter Hour is a step in the right direction for autistic people who find supermarket shopping a real struggle.’

Quiet hour involves dimming the lights, turning the music and radio off, no tannoy announcements, turning down checkout beeps and other electrical noises, as well as encouraging the reduction in movement of trolleys and baskets.

Customers should look out for the poster outside the supermarket which alerts them to the fact it’s quiet hour.

Morrisons first introduced this scheme in July 2018 after finding out that one in five shoppers were autistic or had a family member who was.

Charlotte Exell, business sponsor of ability at Morrisons, said: ‘The weekly shop can be a daunting task for those who may struggle with noises associated with it, from the crashing of trolleys to loud voices and music.

‘At Morrisons we are always looking for more ways to support customers, the Quieter Hour is incredibly popular in our stores across the nation so we have listened to customers and will now help more shoppers in our extended times.’

This isn’t the only change that Morrisons has made to its stores this year.

It has also introduced state-of-the-art anti-shoplifting robots in some of their stores.

The four-legged pods, which could be rolled out nationwide, watch shoppers through a 360-degree array of CCTV cameras which feed back to a control room.

If anyone is suspected of stealing, the pod will blare out a siren noise at 120 decibels – roughly as loud as a jackhammer.

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