Home Lifestyle 90s favourite alcopop returns to shelves after two decades away

90s favourite alcopop returns to shelves after two decades away

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Throwback (Picture: Getty/Rex)

Those of us old enough to remember the heady heyday of alcopops may be happy to know that a much-loved favourite is returning.

Iconic fruity drink Reef is now back on shelves, giving us a hit of ’90s nostalgia and introducing a new generation to the alcopop craze.

Despite its popularity among partygoers and ravers pre-Millennium, the passionfruit and orange vodka blend was discontinued in the early 2000s, leaving many yearning for its return.

Now though, Reef is back on the scene just in time for the Easter holidays, with sharer 10-packs at B&M stores nationwide, and 24-packs (priced at £21.50) available to order online via GoodTimeIn.

For eagle-eyed readers who may think the news is too good to be true given the date, fret not: we did some sleuthing and confirmed this is no April Fool’s Day prank.

The branding may have had a slight makeover, but the 3.4% alcohol drink is officially returning to allow drinkers to ‘remember the days before responsibilities’.

Alcopops are coming to a new generation (Picture: B&M)

Reef manager Jacob Barrett told Metro.co.uk: ‘We’re very much experiencing a return to the ’90s as a culture, from bucket hats to S Club 7, and Reef feels like the perfect taste to transport people back.

‘You might have rent to pay, a job to go to, children to look after, but you also have the memories of a life before all that. We want to help people relive that period and remember those days with a simple sip. Times may have changed, but Reef hasn’t.

‘Reef is back on shelves, ready to transport the UK back to a time when life was simpler, with its nostalgic taste and still chill vibes.

‘It’s time to take a trip down memory lane for some alcoholic adult juice that’s reminiscent of ’90s house parties and dancing till the early hours of the morning to Born Slippy.’

Hooch is also back, in some new flavours (Picture: Global Brands Limited)

Other drinks from the same era are also seeing a resurgence, including Hooch.

Similar to Reef, this fruit drink has a higher alcohol content, and is now available with an added caffeine hit.

The new Soopa Hooch range is composed of three varieties, Electric Lemonade,Darkest Berry, and Twisted Tropical, which take the classic flavours ‘to the max’ with an energising twist.

The brand seems to be onto something too, as the market for ready-to-drink alcoholic drinks is popping, reported to be growing at a rate of 25.5% year on year in the UK.

Aldi’s recent move towards boxed wine is also giving us serious throwbacks, and the sustainable offering has got some shoppers reminiscing about their student days.

The budget supermarket has swapped traditional glass bottles for alternatives made out of paper, with the aim of being more eco-friendly. The packaging is made from paperboard and lined with a pouch to contain the wine – and it’s fully recyclable.

All we can think about, though, is struggling to make 9am lectures the day after a big one in halls.

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