Home Lifestyle No time for panda eyes? This innovative mascara rinses right off

No time for panda eyes? This innovative mascara rinses right off

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Rinse-off mascara that still gives lashes oomph? Meet Japanese innovated tubing formulas (Credits: Getty Images)

For maximum mascara staying power, waterproof formulas are often favourite, despite the nightly hassle of removing them… probably along with several lashes in the process. But now, tubing mascaras are here.

Long favoured in Japan, these clever formulations suit the finest of lashes, pack a punch and come off with a little warm water and no elbow grease. Made using water-soluble polymers, they create a flexible film that wraps around individual lashes, forming tubes, which slip off and wash away.

The old-school versions that popped up here over a decade ago lacked lash impact and durability, so were overtaken by flashy mascara effects and buzzy brushes. But the last year has seen a flurry of new launches that boost length, curl and thickness just as well as their traditional-formula rivals, but without any clumping, looking overdone or need for tiresome rubbing to remove.

‘I think the recent boom is due to how simple and comfortable tubing formulas are to wear,’ says make-up artist Ciara O’Shea, who creates looks for magazines, runways and celebrities such as Alexa Chung and Gwendoline Christie. ‘We haven’t got time for panda eyes and make-up smudges. The new tubing formulas are definitely more advanced, so while you still get a “natural lash” look, it’s the best natural lash you’ll ever have, with long, full, healthy, chic lashes.’

Stay Perfect Mascara by No7 and Lash Alert tubing mascara by Eyeko

British beauty brand Eyeko started life as a mascara range and all 13 of its offerings are tubing. Lash Alert Mascara, £17 gives impressive volume and curl with its curved helix brush that catches all the lashes to lift them. It also contains arginine and castor oil to prevent breakage and comes in five colours, all removable in moments.

As for staying power, tubing mascaras give great longevity. ‘What also makes these formulas different is that they aren’t affected by oil on the skin, therefore they provide better hold and stay in place much longer,’ says Ciara. ‘They only break down when mixed with warm water, so are ideal for those with an oilier skin who might find that they are constantly getting panda eyes.

Stand Up Tubing Mascara by Indu and Iconic Tubing Mascara by BBB London

‘I think contact lens wearers and those with sensitive eyes or allergies will particularly enjoy a tubing formula, too.’

No7 Stay Perfect Mascara, £13.95, instantly lengthens and defines for a clean finish. Billed as sweat, humidity and tearproof, it lasts all day without flaking or smudging and is removed easily with a cotton pad soaked in warm water. Another excellent long-laster is BBB London Iconic Tubing Mascara, £24, which gives a fanned out, lifted and curled look in one sweep and coats every lash thanks to the mix of short and long moulded bristles. The formula also contains vitamins E and B to nourish and boost lash health.

Mascara & Brow Duo by Ruby Hammer and Lash Care Tubing Mascara by Aime

Ruby Hammer Mascara & Brow Duo, £28 has one of the slimmest wands around, making it easy to reach inner lashes and coat them all evenly, for a sleek, elongated look. It’s also perfect for adding a hint of definition to lower lashes. The formula nourishes and strengthens with peptides and hyaluronic acid, and at the other end you’ll find a tiny brush and clear gel to tame unruly brows without a crunchy feel.

Aime Lash Care Tubing Mascara, £29 comes in a brown-black shade for a softer result while still achieving flattering lengthening and curling flutter. It includes growth booster and coconut oil to strengthen and repair fragile lashes. Indu Stand Up Tubing Mascara, £14, in brown and black, is made for teens. With clump-free lengthening, it is gentle, nourishing non-comedogenic and couldn’t be easier for make-up novices to remove. And no matter our age, we’d all like to save on eye make-up remover.


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